Amazon Go

How ‘Amazon Go’ works

The straight-forwardly named “Just Walk Out” technology ought to give you a pretty good idea of what Amazon Go is all about. Launching in beta this year to Amazon employees at a single 1,800 square foot location in its native Seattle, Go is a “new kind of store with no checkout required.”

 

 What is Amazon Go?

 Amazon Go is a new kind of store with no checkout required. Amazon created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)

 

How does Amazon Go work?

Amazon checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. They use Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, Amazon will charge your account and send you a receipt.

 

What do I need to get started?

All you need is an Amazon account, a supported smartphone, and the free Amazon Go app.

What can I buy at Amazon Go?

Amazon offer delicious ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. You’ll find well-known brands we love, plus special finds we’re excited to introduce to customers. For a quick home-cooked dinner, pick up one of our chef-designed Amazon Meal Kits, with all the ingredients you need to make a meal for two in about 30 minutes.

 

 

 

 

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